The global premium smartphone market has collapsed 8 percent in the first quarter (Q1) of 2019 as Apple shipments plummeted 20 percent, a report by Counterpoint Research said on Wednesday.
According to Counterpoint Research's 'Market Monitor Service' report, during the quarter, Samsung ended up with one-fourth of the global premium segment - which is the company's highest ever share over the past year.
This was also the first time that Samsung launched three devices instead of the usual two in its S series, thus covering wider price points.
China's technology giant Huawei also captured a double-digit share in the highly-concentrated premium market. Impeccable camera quality, Artificial Intelligence (AI) technology and superior build quality of its flagship mate and P series drove the growth for Huawei during the quarter.
"The trend of users holding onto their iPhones for longer has affected Apple's shipments. The replacement cycle for iPhones has grown to over three years, on an average, from two years. On the other hand, substantial design changes in the Galaxy S10 series and the better value proposition it offers compared to high-end iPhones helped Samsung close the gap to Apple," Varun Mishra, Research Analyst, Counterpoint Research said in a statement.
According to Counterpoint Research's 'Market Monitor Service' report, during the quarter, Samsung ended up with one-fourth of the global premium segment - which is the company's highest ever share over the past year.
This was also the first time that Samsung launched three devices instead of the usual two in its S series, thus covering wider price points.
China's technology giant Huawei also captured a double-digit share in the highly-concentrated premium market. Impeccable camera quality, Artificial Intelligence (AI) technology and superior build quality of its flagship mate and P series drove the growth for Huawei during the quarter.
"The trend of users holding onto their iPhones for longer has affected Apple's shipments. The replacement cycle for iPhones has grown to over three years, on an average, from two years. On the other hand, substantial design changes in the Galaxy S10 series and the better value proposition it offers compared to high-end iPhones helped Samsung close the gap to Apple," Varun Mishra, Research Analyst, Counterpoint Research said in a statement.
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Sotunde Oluwafemi is the C.E.O & staff writer for Sotuntech Blog, and a technology enthusiast, Web Designer, Student, Writer.
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